Projects → Custom Footwear

A $33 landed alternative to a $200+ brand-name option.

A distributor needed an all-over printed shoe for an employee gifting program. The available brand-name option cost over $200 per pair before distributor margin.

Two routes

Landed includes production, decoration, packaging, freight, duties, and U.S. delivery.

$200+per pairAvailable premium-brand route, before distributor margin
$33per pair, landedCustom alternative

The shoe

Development rendering of the custom sneaker pair
Development rendering, created within 24 hours.
The swirl pattern built from the brand colors
The pattern
Production sample, side view
Production sample, photographed.

What changed

  • Print — An original all-over print built from the client’s logo and color palette; the brand colors kept.
  • Construction — The print applied to a suitable non-branded shoe construction instead of a premium-brand shoe.
  • Development — Brief to first rendering in 24 hours, then sampling and production on the new route.
  • Production & delivery — A factory-direct run with packaging, delivered DDP to the U.S.

The result

$33 landed per pair, against $200+.

Against $200+ per pair on the available premium-brand route, before distributor margin. A commercially workable employee gift for the distributor and the end client.

We changed the route, not just the quote.

  • $200+ → $33 landed per pair
  • Reworked construction
  • Original print

Client logos are covered in these photos.

Download Case Study ↓